Typeface chosen to reflect the background image and this font has a nice soft edge, even though it is bold. I this it reflects the personal approach to this film festival. The red compliments the gradient and makes the text a focus of the poster, however, it looked a bit flat, so to bring the two elements together, I added a cyan overlay with transparency and again added filters... the ones which work best are number 4 and 8 as they have less conflict between colours and your eyes sees the text without too much distraction.
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