Progress surgery

My progress surgery with Fred today was brilliant. I was anxious that no tutor has really seen my briefs but I am confident on my progress of them.

Brief #1
Carry on

Brief #2
Only make 1 book for submission and design packaging and extend it as a limited edition book.

Brief #3
Redesign slightly for my submission and extend to include the shop front and instore. Quick but effective.

Brief #4
Mini done

Brief #5
Think about delivery more. Good idea with Morris Minor but maybe look at targeting the audience in a more effective way - graduate shows.

Brief #6
Get on

Brief #7
Mini done

Brief #8

Develop slightly to submit as a mini brief.

Brief #9

Do more on this, but make sure I get what I want out of it too. International collaboration great. 

To do...

Brief #1 Yearbook - major
Get all images and placement info from students - 24.04.12
Get remaining content on exhibitions and competitions from Steve - 24.04.12
Make mockup of yearbook at right scale - 26.04.12
Have another meeting with Steve, Ben and Franco - 30.04.12

Brief #2 Aura - major
Order paper 30.04.12
Print digital layer
Print screen printing layer
Design packaging to send to contributors
Bind
Post

Brief #3 Mædate - major
Meet with Sally to discuss magazine and website - 24.04.12
Recieve all content - 25.04.12
Design magazine and website - 27.04.12
Make bags at larger scale
Make more editions of all deliverables

Brief #4 Film Festival - mini
Completed mini brief

Brief #5 Aviva - major
Design more deliverables - 11.05.12
Get feedback on deliverables - 11.05.12
Source imagery to use in design - 11.05.12
Print final copies of deliverables

Brief #6 Design Context - major
Source all content

Talk to Roger about binding

Final specifications including page plan

Design

Print

Brief #7 UTOE - mini
Completed mini brief (will be developed upon after submission)

Brief #8 EOYS - mini
Mock-up up more pitch ideas as we were thinking but ran out of time

Brief #9 Lookilike - major
Meet with Benji and finalise layout, page plan and magazine specifications - 27.04.12
Talk with printers about glossy magazine - 30.04.12
Recieve all content - 30.04.12
Design magazine
Expand

Put on hold...

UTOE has been put on hold with Craigs approval. He believes and I agree, that I need to focus on my FMP briefs and continue this after I have submitted. This did take longer and was much harder than I had anticipated when I took on the brief and for this I am a bit gutted I couldn't complete it in the time available. However, I am pleased that he suggested a break.

Digital monograms

The best hand drawn monogram was scanned in and traced in Illustrator. To make the shading lines look less cartoon like a brush effect has been added. I have sent all these design off the Craig. My favourite are the 6th and 7th image posted here.

Monogram feedback

Excellent feedback for one of the designs I sent to Craig...

Ornamenting skeletons

Now I have some basic layouts of the monogram Craig likes I can add the ornamental elements and make them appear more like a monogram. I do want the letterforms to be able to be read aswell as in an interesting mark.

Skeletons

I took 3 steps back and started from the beginning. Working with the basic skeleton for the letterforms and hopefully oramenting around this. Sent these off the craig and his response was great. Should have done this from the beginning but I will learn from my mistake. He singled out 3 skeleton layouts which he prefers and so now I can start to illustrate these.

I also sent him my favourite one with colour to show how each of the letterforms sit. I am a bit concerned how the individual letters will look in all of these skeletons and basic layouts but I can work this out as I star illustrating them, by hand.

Thin and thick feedback

Needs a rework of the letterforms, I do understand Craigs points and feel a bit silly for trying to give him something he didn't ask for! Ooops!

Thin and medium

Happy with with this arrangement, will email it over to Craig and see what he thinks. As this is to be shown at varying sizes, I don't know how well the thin stroke mark will look when small, it may be too thin, therefore the thicker stroke mark has been created also. The numerous strokes on the vertical lines was too much and so these have been deleted.

UTOE contemporary

Instead of an ornamental design, I have gone for a more contemporary approach. This looks simpler but I hope I can add enough detailing to make it appear complex at closer inspection. By taking inspiration from Playful Type I have been able to design a swirl which can be incorporated into the letterforms.

Initially designing the letterforms and then seeing how they could interact with each other. I designed a brush for use on the swirl to add more character but feel it looks a bit manufactured and dated.

Applying the swirls to strokes in the shape of a U and elaborating... however, not legible and strokes defined enough when viewed at a smaller scale. 

Changes made to the space between strokes and how letterforms interact with each other... Have a basic skeleton now. The U and T needs tweeking as the circles are not working as well as they could. Once I have all the letterforms made into the basic monogram, I can mess around with the swirls and any other ornaments.

Digital ideas

After seeing Nemesis, and talking to my peers I have decided to go down a simpler route! By using illustrator to layout the individual letterforms in a way in which they are still legible, and read in the correct order with appropriate hierarchy.

Hand-drawn ideas

Thought this was going quite well until I realised that the ornament route may not be such as good idea sue to the logo being shown at alternate sizes, and also the order of which the letters are read, if they can even be read!

IMAGES

Brief #7

Recieved this brief from Craig Oldham and will complete it as a mini brief, unless more deliverables are required or I can extend this brief instead of the film festival brief (brief #4).