Design Context presentation #2

Open publication - Free publishing - More design

25.03.12

Thin and medium

Happy with with this arrangement, will email it over to Craig and see what he thinks. As this is to be shown at varying sizes, I don't know how well the thin stroke mark will look when small, it may be too thin, therefore the thicker stroke mark has been created also. The numerous strokes on the vertical lines was too much and so these have been deleted.

UTOE contemporary

Instead of an ornamental design, I have gone for a more contemporary approach. This looks simpler but I hope I can add enough detailing to make it appear complex at closer inspection. By taking inspiration from Playful Type I have been able to design a swirl which can be incorporated into the letterforms.

Initially designing the letterforms and then seeing how they could interact with each other. I designed a brush for use on the swirl to add more character but feel it looks a bit manufactured and dated.

Applying the swirls to strokes in the shape of a U and elaborating... however, not legible and strokes defined enough when viewed at a smaller scale. 

Changes made to the space between strokes and how letterforms interact with each other... Have a basic skeleton now. The U and T needs tweeking as the circles are not working as well as they could. Once I have all the letterforms made into the basic monogram, I can mess around with the swirls and any other ornaments.

24.03.12

Letterhead

After creating the business card, I can move on to other aspects of the stationery and branding. The letterhead if another opportunity to use 2 stocks.

SKETCHES.

Numbers 8 and 9 are the winners!

Edited photographs